
Salt can be sneaky
Salt is sneaking into our diet — and too much salt is not good for our health. Even if you don't use the salt shaker, you're probably getting too much sodium. More than 75 percent of the sodium we eat is added to processed, prepackaged, and restaurant foods before we buy them. I applied typographical animations to the videos to engage the viewer on how salt can sneak up on you.
Client
American Heart Association
Deliverables
Social media teaser video
Agency
Edelman